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The new Season
新しいシーズンの始まり。Utah Jazz
NBA Selected
Work

Utah Jazz came to h3l with 30 days and a season to launch.
-Together, with their marketing team, we assembled a visual language built from the ground up — visual standards, Tik Tok vibes, Hollywood personalities, sports icons and the raw energy of the game.


The objective: empower the main branding and current language — conceptualizing the traditional season schedule for social media.

The result: a language that amplifies trend expressions, symbology and digital behavior with the unmistakable feeling of sport.

The deliverable: an unforgettable clip to open a new season. 新しいシーズンの始まり。

REEL SCOPE

KEY VISUAL
ILLUSTRATIONS
3D MODELING
ART DIRECTION
CREATIVE DIRECTION
MOTION GRAPHICS
SOUND DESIGN

SCRATCHING THE BRAND
EXPLORING THE ANIMATION LANGUAGE

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THANKS FOR WATCHING
ご覧いただき、ありがとうございます。

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