h3l™ 
Global brand architects 
crafting new design languages
Symbol
evolution
シンボルの終わりTransforming static forms into dynamic, metaphorical brand languages.



Conceptual Branding
Cargobot



Cargobot's identity is inspired by classical modernism, embodying a functionalist approach that emphasizes simplicity and movement as its core identity axis.


Content Design
UI + Dinamic Narrative





-Morphology


Cargobot
Main Cocneptualization
Motion Morphology based in a Static form.


Cargobot's project result has facilitated the development of a conceptual mechanism, positioning it as the future of brand evolution. Symbols are no longer static but transform into dynamic concepts. Cargobot is a bold and metaphorical brand, with a language rooted in movement, yet represented through static forms."

This revision maintains the original intent while ensuring the message is clear and impactful






Content Design
UI + Dinamic Narrative




Gaming Expansion
Startups are the most powerful ecosystem for improving, transforming, reinventing, and disrupting brands as their main purpose.

Here, language is used to shape the Gaming UI and promote the company's new product.





-Brand Collaterals



Content Design
UI + Dinamic Narrative




Will Zhao Sep 20, 2020
Nice job! Consistent and comprehensive design ;)
-Behance



h3l™
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Since 
2004