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- 言語が、進化する。
Quantum
Temple Behavioral 
Branding

Quantum Temple came to h3l to scale.

Not to redesign — to elevate. To take an established identity to its second level, strengthening its value and amplifying its attributes. We built a broad brief — deep enough to conceptualize, wide enough to give birth to a narrative.

Our first objective: establish a general concept and cross it with a heterogeneous, versatile and progressive language.
概念が、形になる。


QT™ solves the challenge of preserving cultural heritage in our globalized and homogenized world through a digital platform that connects conscious travelers and art collectors to local culture while positively impacting its practitioners.


We developed a time-based key visual —built on progression, optical art and the construction of meaning through the controlled rhythm of an audiovisual product. A visual system designed to inspire and scale every creative team inside Netflix.
時間が、言語になる。SCOPE
>
BRANDING
KEY VISUAL
TYPE LANGUAGE
MORPHOLOGY BEHAVIOR
3D MODELING
ILLUSTRATIONS
LANGUAGE
ICON SYSTEM
UI
ART DIRECTION
MOTION FUNDATION
REEL
We sought to detach behavioral change from the brand's core assets — the logo and the isotype had to evolve without losing their foundation.

The 4 versions of the ISO reveal the company's DNA through regenerative reasoning — linked to its objectives of preserving and regenerating culture and humanity.

We built a typographic context that strengthened the temporal narrative: the tension between past and future, resolved through compatible and complementary families. The result — a superior fusion that responds directly to the personality established by the company.

The overall language represents a multifaceted company that focuses on the future through the present — using both digital and analog tools simultaneously.

Our contribution: innovation that strengthened the main asset and expanded its possibilities for what comes next.

過去と未来の、融合。

[CONCEPTUALIZATION]

Quantum cryptography is nearing mass production — using lasers to emit information through the photon, the constituent element of light, conducted through optical fibers.

量子暗号は量産段階に近づいている。 レーザーが光子を通じて情報を放射し、 光ファイバーを経由して伝達される。

Quantum mechanics describes the dynamics of each quantum particle — photons, electrons — in terms of quantum states, assigning a probability to each possible state by means of a function.

量子力学は量子粒子の力学を記述する。 各状態に確率を割り当て、関数によって定義される。














REEL

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THANKS FOR WATCHING
ご覧いただき、ありがとうございます。

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