LAZARUS — h3l Branding Agency | Brand Identity for Startups USA

Manifiesto in Motion
時間が、言語になる。

Lazarus

Selected
Work

Lazarus ai came to h3l
with a frontier challenge

Build a conceptual motion reel with personality and high impact sense.

The team needed to resolve in 3 weeks a high-impact, versatile audiovisual piece — built to perform at events, web and social media.
二週間で、すべてを。

Our task:
A brand manifesto in motion — built to perform.

Born at the intersection of conceptualism and machine intelligence — every frame conceived as a semantic unit. retro-futurism as the visual territory:the tension between analog memory and digital projection.forms that remember and anticipate simultaneously.typography, motion and structure as a progressive language — each element carrying meaning beyond its form.概念が、動く。

SCOPE

3D MODELING
3D ANIMATION
KEY VISUAL
TYPOGRAPHY
MORPHOLOGY
ILLUSTRATIONS
LANGUAGE
MOTION

MOODBOARD
MODERNISM + OP ART + GEOMETRY

LANGUAGE EXPANSION + MORPHOLOGY SYSTEM
VISUAL CONTEXT AND ASSETS TO BUILD THE NARRATIVE

MORPHOLOGY AND LANGUAGE
BASED IN THE MAIN CONCEPT
ICON SYSTEM EXPANDED FROM THE LANGUAGE

BRAND ANALYSIS
GEOMETRICAL RECOGNITION

BRAND MORPHOLOGY
3D MODELING

TYPE LANGUAGE
TREATMENT BASED IN THE BRIDGE ANALOGYC<>DIGITAL

UI CONCEPTUALIZED
BY TIME AND FLOW

TYPE TEXTURE
LANGUAGE CONTEXT IN MOTION

TIME-EVOLUTION
EXPLORATION
V2

[KEY MESSAGE]
OUR COMPANY PAIRS EXPERT HUMANS WITH BLEEDING-EDGE AI TO DRIVE OUTSIZED IMPACT.
WE WORK ACROSS INDUSTRIES AND GOVERNMENTS TO SOLVE REAL PROBLEMS—FAST.
OUR DIFFERENTIATOR CAN BEST BE BROKEN DOWN INTO TWO PARTS: WE HAVE IN-HOUSE SUBJECT MATTER EXPERTS, AND WE HAVE THE MOST CAPABLE AI.
OUR MODELS ARE BUILT FROM THE GROUND UP FOR EXTRACTION AND PRECISION.

THANKS FOR WATCHING
ご覧いただき、ありがとうございます。

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