20A
ROAD MAP

TIME
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STAGE
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PROJECTS
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LINE
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INDUCTION
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CONTEXT
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2023

THE END OF THE SYMBOLS
「シンボルの終わり」

QUANTUM TEMPLE
BRANDING + KV + WEB +
ANIMATION

ONE PLUS
CONTENT DESIGN

The PLAYGROUND
h3l´s in ROBLOX

ROBLOX GAMING SPACE
ENVIRONMENT
GRAPHICS

Each tool, narrative, format, channel, and context represents ways of connecting the audience with h3l’s work. The opening of a virtual gaming space for interaction, creation, and real-time visualization, globally marks a new milestone on our journey. We are the first branding agency on Roblox, integrating IAAB, SHUFFLE, industrial design and Conceptual Typoghraphy; These are links that transcend space and time.

2023
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WORLDWIDE

Time becomes increasingly relative, flowing rapidly, and language adapts to a demanding and dynamic scenario. h3l makes a significant contribution to the evolution of brand creation. While concepts govern each development and morphology complements each configuration, h3l establishes the creation of behavioral brands. This exercise, born from the concept, is composed of symbols and deploys variations within the system to respond to different contexts of use. Behavioral brands are a new and disruptive contribution from h3l to the present and future of branding.

From the analog beginnings to the advent of artificial intelligence, design has been a fundamental vehicle for innovation. Each category, field, and scenario has been established to pursue efficiency, connectivity, and mobility. In a dynamic and fast-paced context, the transformation has focused on productivity, the central axis of the creative demand
of this era.

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2020<>2022

THE POWER
OF KEY VISUAL

キービジュアルの力” (キービジュアルのちから

The configuration of language as the axis of creation establishes a definitive era for the present and future of h3l. The key visuals, created from conceptualization and established as drivers of creation, open up infinite possibilities to enhance identity and communication within a single tool.

UJ NBA
CONTENT DESIGN

SONY MUSIC
RE-BRAND EXPLORATION

FLIPSIDE
WEB3 DATA

KOOP
CRYPTO SOCIAL EXPERIMENTS

IAABPROGRESSIVE FONT

2022
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WORLDWIDE

2022
h3l finds points of attraction in various productive ecosystems and categories. From tech startups to music and sports corporations, cryptocurrency, and blockchain industry,and also a strong connection with the emerging web3, h3l™ represents the voice of an era. Numerous collaboration invitations highlight and engage their ability to illustrate a vision of the present and the near future of design.

2021
IAAB

IAAB presents itself as a new creative segment for h3l, focused on the development of products and creative tools. It establishes creative parameters grounded in balance as a central concept, and takes its first steps in developing a monotype industrial typographic font. This second font (1st LEGACY) marks a significant milestone by operating with four levels of symbols arranged to exchange and express through forms and its conceptual construction.

2020
SHUFFLE PROTOCOL

Through the daily exploration of various forms of conceptualization, h3l creates a visual expression protocol based on the context of the projects, their details, and relevant fragments to establish their voice and personality with their audience. The creation of the Shuffle Protocol consolidates a significant and disruptive stage, also making an impact on the audiovisual content scene.

2019<>18

EXPANSION
拡張

RAPPI
BRAND BOOK + KV

NETFLIX
KV PITCH

EVA
BRANDING + KV + DIGITAL PRODUCTS

2019
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WORLDWIDE
世界中で

A new era of innovative language emerges. Conceptualism, ingrained as a foundational protocol in every development, paves the way for disruptive resolutions.

Creation, envisioned as a playground, embraces stringent rules for growth while nurturing a sense of freedom to expand. The outcome is an array of limitless connections across briefings, moodboards, the look and feels, and the final deliverables.

The expansion of press coverage and the dissemination of works have a global impact on the Behance and social media communities, charting a course and paving the way for the future.

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2017

INVISIBILITY
透明

CARGOBOT
CONCEPTUAL
BRANDING

Manifest conceptualism. Movement represented from the static. The disruption of formality transported to new design rules.

LEGACY
TYPE

Our 1st font represents a new level of conceptual exploration.
The time and progress as a concept for the morphology and glyph production.

LOS TOTORA
BRANDING + KEY VISUAL + SCREEN ART + EVENT + COLLATERALS

2017
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ASIA
OCEANIA
CANADA
USA
LATAM
EUROPE

A turning point. The uncertain and brave journey across the frontier of the new. An euphoric revelation towards a change in forms. The encounter with an ambitious, global, and courageous startup that aligns with the philosophy of h3l. The Cargobot project reveals one of the most emblematic cases to date: the symbol transformed into narrative, language as a symbolic tool, and a relevant personality manifested.

2015

INSIDE JOB
インサイド・ジョブ

2015

PNI DIGITAL MEDIA
BRAND
SUITES
COLLATERALS

We produce
2.000 Brands
+
3.000
Graphic Suites with 22.000
Collateral pieces in 6 month.

2016
OON ARCHITECTUREBRANDING + KV

Through a dizzying and profound exploration of architecture as a discipline and applied identity, the projects have composed various revealing resources and techniques, finding in the OON project a case of global impact. A dual brand, with alteration of use and narrative, leaves a mark in the history of brands. The vocation for pushing the limits of morphology creates one of h3l’s greatest legacies.

2016
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CANADA
USA
LATAM
EUROPE

In the early stage of the total digitalization of the industry, h3l detect the oportunity to expand wolrdwide across his vision, philosophy and a consistent presence in Festivals, and congresses of Design around the World.
+
The -second level maduration- of the Conceptual Branding have signals in this stage.
The implicit modernism present in the atmposphere of h3l reveals an special fusion between concept, geometry, morphology
and language.

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2009<>15

THE WORLD IS THE MARKET
世界は市場です

CONCRESUR
BRANDING+EVENT

ARMOTEC
BRANDING+EVENT+MAGAZINE
A DESIGN ESSAY
260 PAG
17CM x 24 CM

MINIART SHOW GRAPHICS

2015
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LATAM
USA
EUROPE

The continious work with Architects, Real Estate and Magazines of Architecture, conduct to the creation of his own Event and consecuent BOOK-MAGAZINE specializated to conceptualice our vision and perspective of the discipline.

We transform requirements in projection. From the Brand, we create events and transform them into magazines. Based on a progressive protocol to create and empower the oportunities, every challenge is pushed to the next level.

2008

EVERYTHING THAT YOU KNOW IS WRONG
あなたが知っているすべては間違っています。

HOTEL 21:30 ED1
OBJECT BOOK
BOX+6 BOOKLETS 25CM x 20 CM X25 CM

HOTEL 21:30 ED2
OBJECT BOOK
BOX+6 BOOKLETS25CM x 20 CM X25 CM

OKUPA
WORKSHOP
1ST EDITION
CHILE

2008
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ARGENTINA
+
CHILE
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USA

2006
The necessity to explore and elevate design to a new level led to the creation of the Hotel 21:30 Project. This project emphasized the concept across materials, sizes, and experiences.
Through a contemporary dialogue with architecture and a distinctive personality, it resulted in complex packaging. This stage marked the team’s unveiling of the first OBJET BOOK in history. It was sold in more than five countries and was promoted through festivals and
fairs worldwide.

2007<>9
Following various presentations, h3l established the WORKSHOP OKUPA, builded on the experience gained from HOTEL 21:30. This academic workshop spanned 5 days and focused on creating an OBJET BOOK through branding, editorial design, packaging, and exhibition.
W>FILM

2004

DREAMING
IN PRINT
印刷時の乾燥

TRANSFORMADOR
BOOK
A DESIGN ESSAY
260 PAG
17CM x 24 CM

A journey for the experimental projects based in the material WOOD from the students of Flores University. Argentina.

The WINE BRANDING
P15

COLECCION NQN

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2004

PATAGONIA
+
ARGENTINA
PRODUCTS EXPORTED TO 12 COUNTRIES

In the context of Patagonia, the industry is in its early stages and exports products worldwide. h3l assists the first brave entrepreneurs in launching during these new times.

Bodega NQN

Activating one of the most demanding and diverse accounts in the agency’s early stage (Bodega NQN) was a very conducive environment for strengthening our capabilities.

Working with multidisciplinary export products enhanced our character and established a conceptual approach in our design method. From visual to material conceptualization, each development was exposed to disruptive resolutions for the time. Products like P15 or Colección NQN were exported to more than 15 countries and celebrated as a new language. Capsules shaped like compasses, prints representing stars and skies, and boxes transformed into shelves were some of the significant executions.

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