CVH — h3l Branding Agency | Brand Identity for Startups USA

The Geometry of Time
— 時の形。

CVH

Progressive
Branding

Netflix came to h3l with a challenge
—reimagine the visual language of one of the world's most recognized brands.

Our task:
Conceptualize a new direction of the brand language.
A new way of seeing.

We developed a time-based key visual —built on progression, optical art and the construction of meaning through the controlled rhythm of an audiovisual product. A visual system designed to inspire and scale every creative team inside Netflix.
時間が、言語になる。

SCOPE

RESEARCH
BRAND STRATEGY
CONCEPTUALIZATION
BRANDING
TYPE LANGUAGE
MORPHOLOGY BEHAVIOR
KEY VISUAL
UI+UX
ILLUSTRATIONS
ICON SYSTEM
MOTION FUNDATION

PITCH DECK
CONTENT CREATION
SOCIAL MEDIA MANAGEMENT
MOTION REEL
ENVIRONMENTAL DESIGN
ARCHITECTURE
AI DOCTOR SETUP
3D AI AGENT MODELING

MOODBOARD
MODERNISM + OP ART + GEOMETRY

MAIN CONCEPTUALIZATION
TIME > INFINIT
MORPHOLOGY TRANSLATION

METHAPHOR - BRAND<>TIME PROCESS
MORPHOLOGY CONSTRUCION
GEOMETRY FRAGMENTED

UI BRANDED ECOSYSTEM
GRAPHCIS TO SCALE THE LANGUAGE

TIME-EVOLUTION
EXPLORATION
V2

SOCIAL MEDIA REELS
NARRATIVE + INSIGHTS

WEB

AI AGENT DESIGN
AVATAR CONFIGURATION
BASED IN THE OWNER
FOCUSED IN THE YOUNG PEOPLE
TO ENGAGE

AI VIRTUAL DOCTOR
UI ONBOARDING

AI AGENT DESIGN
HUMAN CONFIGURATION
BASED IN THE OWNER

UI VIRTUAL DOCTOR
GAMING SENSE

UI ECOSYSTEM
GAMING SENSE AND BEHAVIOR
HOSPITAL CONTEXT

UI DASHBOARDS
GAMING SENSE AND BEHAVIOR

VR LANGUAGE
ON BOARDING

HOSPITAL ASSETS
PHISICAL EXECUTIONS

RRSS NARRATIVES
ON-DEMAND HEALTH CARE

RRSS
NARRATIVES
DELIVERY LOGIC

HEALTHY FOOD POINT
FRANCHISING

LAGOS, NIGERIA
HEADQUARTER

NIGERIA OPENING
CEO IN MEDIA PRESENTATIONS

Produced by Okan AG

THANKS FOR WATCHING
ご覧いただき、ありがとうございます。

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