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CRAFTERS™
BRANDING ID + KEY VISUAL
PRODUCT MARKETPLACE PLATFORM

BRIEFINGThe term 'CRAFTERS' evokes the spirit to which all the products we sell respond, to the people who make, who They solve, they translate ideas into something concrete.
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Quality selection  + great pre-sales + after-sales service
Quirky, contemporary, Accessible and guaranteed quality.



The client call to us to create a Re-Branding and build the tone and voice of the company.[The project was focused on communicate the values and attributes of the company. After the research and the initals -visual jam seassons- we decide put the direction in geometric, morphological and neutral graphic´s.
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The creation of a modular system represents a translation of “handmade” through its versatility, neutrality and functionality. Together with the identity, we create a repertoire of visual assets that allow us to scale and amplify the system variables, turning it into an open system with a defined personality.



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